Atari Interactive Real Estate Sales Tool / Art Installation

My first project after starting the Interaction Design (IxD) Group at Ziba was like a dream. I used to take apart Atari joysticks and wire them up to a Commodore 64 to do weird things like wire my bedroom with a door open/door closed alarm sensor. Now 20 years later, I found that to be perfect training for a job at Ziba full of free thinking multidisciplinarians. The difference is that this is for a real hundred-million dollar sales project (condos geared to cultural creatives aka Gen X-ers).

But rather than a traditional and totally off-brand sales office with cutesy balsa wood building models for their building, it's an art gallery with local Burnside (Portland, OR) artists showing/selling work, and so the building (model) for sale in that area, has to be of that space too. A pop art piece unto itself, but a real sales tool too. Expressed in the compelling intertive language of the target generation: the beloved atari joystick. (fueled by macintosh's inside this 4-sided monolith... I call it 'quadralith'), the 4-sidedness means that you physically have to interact with it by moving around the physical 'building' to the North, West, South, East sides to see what is available to buy on those elevations. We added sold information (configurable by the realtors themselves using trick joystick combinations!) and floor plans, and best of all, real panoramics shot at all the floors/elevations (this despite the fact that no building exists on this block and won't be finished for another year or two).

Category:

Film & Animation

Tags:

• Interactive
• Installation
• Atari
• IxD
• Ziba