Beijing, Are You Ready? Episode 3

These mascots are not only "must have" Olympic items, they help pay for the Beijing games. And, even the most entrenched government agencies get a touch of Olympic fever -- and if it leads to a small profit, where's the bad? Then, how a printing company went all-out and won a publishing gig for the 2008 Games. And, how two international companies -- Lenovo and Atos Origin -- are seizing an Olympic-sized opportunity to improve their balance sheets. Finally, Olympic-driven tourist demand is challenging the travel industry in China like nothing they've ever faced before.

Category:

Travel & Events

Tags:

• beijing
• olympics
• china
• 2008
• culture
• events
• bird's
• nest
• water
• cube