Retail Strategy - Ep11 White Pages Small Business Tips - Total Tools

White Pages sends in specialist, Brian walker, to take a look at Total Tools and suggest some solutions to their retail strategy.

Identifying The Total Tools Challenge:
- Using customer satisfaction surveys to understand consumer needs
- Having the product knowledge to satisfy consumer queries
- Customer satisfaction to be consistent across all stores

Developing Solutions:
There are three clear solutions, one is to increase focus on product knowledge training - and given the distribution of sites of Total Tools, building an online site, is a clear solution.

Tip:
- Help increase product knowledge through employee training online
- Mystery shopping program can help improve customer satisfaction

Key Points:
- Online staff training contributes to consistent product knowledge across all stores
- Carrying the right product range results in increased customer satisfaction

The next episode will look at how to implement these ideas and how to track Total Tools success.

For more information about White Pages Workshop, transcripts of this episode and more small business tips visit http://www.whywhitepages.com.au

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Category:

Howto & Style

Tags:

• Total Tools
• White Pages Workshop
• online business
• White Pages
• Workshop specialist tips
• white pages workshop
• small business
• small business tips
• business tips
• branding
• retail tips
• retail strategy
• customer satisfaction
• customer service
• retail solution
• product knowledge
• customer needs

[adi87tya]

Shouldn't your first suggestion be to change your name???? "Total Tools", really?