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TAG Heuer New Link Collection

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Uploaded by on Oct 21, 2011

TAG Heuer NEW LINK - The Rebirth of an Icon

What turns a Swiss watch into an enduring icon of design and elegance? In the case of the TAG Heuer LINK, daring aesthetics, a glamorous history of celebrity endorsement, and, perhaps most important for the person who wears it, a level of perfect-fitting wrist comfort second to none. Supremely versatile, it is a watch for all occasions: whatever you do, wherever you are, the TAG Heuer LINK helps define who you are — urban, active, adventurous, sure of yourself and your place in the world.

One of TAG Heuer's strongest brand assets, the TAG Heuer LINK is an instantly recognizable timepiece, avant-garde both for its ergonomic design and its understated, very contemporary elegance.

Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the new TAG Heuer LINK's signature values. The look is iconically urban. The symmetries between the dial and the bracelet, and between the links of the bracelet itself, evoke the fluid lightness and movement of contemporary architecture: clean lines in shimmering steel, sparkling glass and monochromatic text. The bold design is open and direct, explicitly organic; the timepiece floats weightlessly on the wrist, yet has expressive solidity and a dramatic shape.
Function, comfort and avant-garde aesthetics have rarely been so elegantly allied.

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