The Speed Camera Lottery - The Fun Theory
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Uploaded by Rolighetsteorin on Nov 12, 2010
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The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
- 1,693 likes, 40 dislikes
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Top Comments
All Comments (255)
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Great to bring the speeders down, but I saw numbers as low as 12 km/h show up there. If you're only doing 12 in a 30 zone, you don't deserve the money either.
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this won't change anyone's behavior. they may slow down around there but as soon as the camera is in the distance they will resume at their regular speed. there is no one on this earth who goes exactly the speed limit and not one mile per hour faster
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more like the money theory
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I want to go there..... :D( Sorry for my bad English, But I am from Slovakia)
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I wouldn't speed because of the guaranteed chance of being caught, not for the chance to win the money.
1 month ago 2
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Fun is also about games. And games is all about rules.
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@yoanxp Yes, But the money is the key for fun in this situation. You can do a lot of fun things with money :D
1 month ago 2
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Thats awesome
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The drivers would just slow down when they see the sign.
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I'll keep driving through there again, again , again, and again.. If the reward was good enough.
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I think it's a good idea but... it's not really the fun theory.
The fun theory is doing something because it's fun, like the piano staircase.
You take the stairs because it plays music as a piano and it's fun.
In this case it's a classic doing something because you might get a reward (money) and not because it's fun to drive slowly...
yoanxp 7 months ago 64
SVERIGE<3 :D
TheMotocrossman3 7 months ago 11