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Uploaded on Oct 4, 2011
Digital Dialogue: Fast Forwarding to Smart TV.
Join us for a controversial conversation about the industry implications of true media convergence. Beyond digital distribution, what are the creative opportunities for app-driven Smart TVs? Will we finally see time-shifted linear content move into lean-forward and immersive story telling? What is next in terms of measurement, accountability and reporting for brand managers and their advertising agencies? Expect a lively debate about the future from those with their feet firmly on the ground.
Panelists (from left to right): Amit Rahav, John Durham, Kent Speakman, David Smith, Claudio Marcus, Matt Cooper