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Geo-targeting and search engine optimisation

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Uploaded by on May 30, 2008

Geo-targeting and search engine optimisation

Andy Atkins-Krüger at the International Search Summit talks about the importance of Geo-targeting when optimising websites for search engines.

Multilingual search marketing company WebCertain hosted the first International Search Summit in London May 22 2008.

Key "international issues'

User geo-targeting:

- IP address targeting and geo-targeting
- Client browser interrogation
- Drop-downs and cookies

Search engine geo-targeting

- Reverse IP look-ups - ei where's the hosting?
- Domain ownership
- Links

WebCertain specialises in multilingual SEO, PPC and online PR.

The second International Search Summit will be held on November 20 2008.

You can see details of the first summit or register for November at www.internationalsearchsummit.com


More about WebCertain at www.webcertain.com

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Science & Technology

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