Swedish shirtmaker Eton, Christmas 2011

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Uploaded by on Dec 5, 2011

Nordstjernan - Nordic Reach visits Swedish shirtmaker Eton's New York flagship store on 625 Madison Ave..

The global Swedish brand is heavily involved in philanthropic work and is often considered 'the shirt with a cause'... right now collaborating with Garden of Dreams for the 6th annual Children's Coat Drive, a favorite cause of Rangers' Swedish goalie Henke Lundqvist.

More information on Garden of Dreams: http://www.gardenofdreamsfoundation.org on Henke's return to Swedish ice this fall, http://www.nordstjernan.com/news/sports/3810/
and on Eton Shirts, http://etonshirts.com

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