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Dynamics Driving Media Research Surveys - Part 2

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Uploaded by on Feb 14, 2011

(www.abndigital.com)
The advertising, marketing and media industries rely heavily on consumer, market and audience research. But in our ever changing world will market research keep up with the dynamic consumer of today who consumes media a number of different ways than before. On our panel to discuss this issue is Paul Haupt, CEO of SAARF; Terry Murphy, Marketing Services Manager of Primedia Outdoor; Neil Higgs, Director of Innovation and Development at TNS Research Surveys.

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