Online Marketing Fundamentals - Time On Site

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PPC advertising (pay per click) is one very important component of an overall effective SEM (search engine marketing) program.

With any online marketing, you want to make sure you can track your results. This is the best way to know if you are actually getting the best ROI from your online marketing dollars.

One metric that is interesting to track is time on site. In this video, we explore how the time on site metric is calculated.

One thing you might notice about your time on site stat is that is tends to be lower when you are using an effective PPC strategy.

The reason for this is that when you use PPC marketing (pay per click) you have the flexibility to direct someone to any page on a website that you want. This cuts down on the overall search time on the site and provides your customers with a much more congruent online search experience

For more information about online marketing and implementing your customized PPC online marketing (pay per click) strategy, contact Markomm. http://www.markomm.com

Markomm - the Internet Marketing Experts (http://www.markomm.com) is a Denver, Colorado based online marketing firm. They focus on SEM (search engine marketing) which includes, PPC (pay-per-click), website conversion, SEO (search engine optimization) as well as other online marketing tactics focused at getting qualified clients to come to your website...and once there, become customers!

Category:

Education

Tags:

• PPC
• pay per click
• seo
• sem
• search engine optimization
• search engine marketing
• online advertising
• website conversion