7 Deadly Sins Small Communities Make with Tourism

What do John Lennon's place of death, scalpels, and soufflés all have in common? They are all part of tourism growth markets that we should be thinking about. With worldwide tourism numbers expected to grow steadily (visits have doubled every 11 years worldwide [a stunning 6.5 % compound growth rate since 1950] while one in 10 jobs worldwide is tourism-related), and the explosive growth of niche industries like medical tourism (ouch!), recession tourism (small ka-ching), culinary tourism (mmm!), and dark tourism (think John Lennon's murder), communities that do not plan strategically, collaboratively and innovatively are likely to be left behind.

Mike Stolte, community expert and co-developer of Tourism 360, a tool and guide for communities, explains seven common mistakes we see communities making on tourism.

Produced by the Centre for Innovative & Entrepreneurial Leadership (CIEL - www.theCIEL.com).

Category:

Travel & Events

Tags:

• Mike Stolte
• tourism
• rural
• small community
• sins
• CIEL
• Tourism 360
• Nelson
• BC
• mistakes