Sometimes changing your strategy can lead to explosive success. Dallin Larsen did just that. He made the bold move to introduce a new product the MonaVie drink to the market and focused his company on distributing the health benefits of the Brazilian acai berry. It was instant success. Today, Larsens company MonaVie is the worlds largest consumer of acai berries outside of Brazil, as well as the leading researcher on how to transport, preserve, and use acai in high-quality products.
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