Greenpeace kleenex more than a feeling

UPDATE: Kimberly-Clark have amended their policies and are now using recycled content

Kleenex has launched a big marketing campaign to try and tell consumers that it "Feels good to feel" their tissues. But with virgin forest in every box, Kleenex comes with more than a feeling.

Kimberly-Clark doesn't have a policy for using recycled content in their consumer paper products, which include brands like Kleenex, Scott, Cottonelle, and Viva. What's worse, the company sources some of its wood pulp from virgin forest, including ancient Boreal forest in North America.

FEATURING
Anabelle Munro
Phil Swetz
Denny Mui
Jasmine Castillo
Thomas Chavez
Mike Strandberg
Jewel Elizbeth (VO)
Sophia Niarchos (TAG VO)

PRODUCTION
Director/Producer - Denny Mui
AD - Jasmine Castillo
DP - Alex Volkov
AC - Maria Gonzalez
Art Director - Liza Zeneski
Sound - Gillian Aurther
Gaffer - Ibrhim Ouchikh
Key Grip - Mark Lobb

POST
Editor - Mike Rizzo
Sound Mix - Chris Bracco
Graphics - Jay Liquori

SPECIAL THANKS
Pablo Mathiason
Marcos Davalos
Tim Aubrey
Lindsey Allen
Kevin Devine
John Mathiason
Andre Chepusov
Allen Ying
Laura Geiser

dennydoes.com
greenpeace.org

Category:

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