In November of 2010, WCAU launched its own 24/7 local content channel, "NBC Philadelphia Nonstop". The centerpiece of the channel is an hour-long 7pm newscast. NBC 10 is touting this as the "region's first" 7pm news, but I imagine new owners Comcast would have a bone to pick with that - not that anyone remembers CN8 News anyway, but I digress.
Due to the Winter Storm on January 26, 10 simulcast the 7pm news on the main channel, giving me my first and probably only chance to get these opens and bumpers in HD. (NBC's O&Os, including WCAU, are in the process of launching a new, simpler look.) The one notable difference is the anchor lineup - normally it's Lori Wilson solo, but here Tim and Renee helm the desk.
I've included a number of promotions and plugs for the station, including a "You're Watching NBC Philadelphia Nonstop" bumper - I don't think it aired in error because I'm pretty sure this was simulcast.
©NBCUniversal Media, LLC and NBC Subsidiary (WCAU-TV), L.P.
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