B2B Websites as a Demand Generation Tool: Findings from a Demandbase Survey

Speakers: Greg Ott, CMO of Demandbase and Scott Albro, CEO of Focus.com.

From May 18 to May 25, 2011 Demandbase ran a study in conjunction with Focus.com addressing B2B corporate websites as lead generation engines, specifically by assessing the common practices and challenges of measuring the demand generation performance of the corporate website. Learn the answers to these questions:
- What is the #1 source of new leads for businesses?
- How is the website performing as a lead generation engine?
- Which is the top area for improving and generating new sales leads from existing traffic?
- What is the single most important performance indicator for website effectiveness?
- What is the single biggest challenge around usage of web analytics?

Category:

Science & Technology

Tags:

• Web Analytics
• B2B Marketing
• Demand Generation
• Demandbase
• Focus.com
• Greg Ott
• Scott Albro