Think! - Slow Down (Extended) (UK)

When this starts playing you'll think you've seen it before. It's the black and white Think! campaign advert, with the kid getting hit by the car. But, it's an extended 90 second version, slowed down even more, with a completely different voiceover talking about the extra stopping distance. Can anyone shed light on this? It certainly wasn't on Television, to my knowledge. Maybe it was a Cinema only advert?

Edit: According to a wonderful user called CountBlah I can fill in the blanks on this one. Apparently it was shown, together with some other Think ads, in an extended form during road safety classes at schools around the country. The idea being that a copper would come in, talk to the kids, and show these to drive the point home. Thanks for the info!

Category:

Autos & Vehicles

Tags:

• road
• safety
• think
• uk
• speeding
• advert
• commercial

[Shadowfang3000]

STOP DROP AND SLIIIIIIIIIDE! :D

Also, is that a slightly less depressing Kirsty Young commentating? :O

[wuzzlevideos]

@Shadowfang3000 I'm ninety percent sure it's not, but I can see why you'd think it is.

[b1k3rdude]

Another biased and inaccurate video. WTF was the kid doing playing in the road in the first place.

[wuzzlevideos]

@b1k3rdude You're missing the fucking point. Like everybody who has a problem with these videos. The problem is that if you're going too fast, and something out of the blue happens, like, for example, a kid running out into the road (it happens sometimes, we've all done it) then you're not going slow enough to stop in time.

[flaperise]

Sorry to ask this again but i've been trying to find information on this advert, not really had time to read the comments below, but i'm interested to know whether it's real or not? Just a thought.

[wuzzlevideos]

@flaperise OK, lets go from the top. This was an advert created back in 2000/2001, and it was done with very clever special effects, probably a dummy in the road, etc etc. I do always wonder with these ads why people ask if they are real. If they truely believe that somebody's death could be shown on television in an advert then I question their thinking :)

[TwoCows23]

And that kid grew up to be a fireman.

[mramo]

great advert! The best ever made for speed awareness

[ChaosKirbyoLight]

would going only 35 cause a car to skid to a stop like that without any slippery roads?

[metallica76311]

No J walking (at least in Michigan) is illegal

[b1k3rdude]

@giantmetfan06, Exactly, we need jay walking law in the UK like they have in america. If I had a pound for the amount of times I have witnessed the stunning imbacilic and deliberate stupidity of pedestrians....

[b1k3rdude]

@brunettediablo, I am and unlike the myopic car driver I would have been well aware of the idiotic kid well before I even needed to think about braking and would have given the kid a blast of the horn. The video is biased toward scare mongering than actual real world facts.

[b1k3rdude]

@wuzzlevideos, no I'm not missing the point. My comments refered to the video, nothing more.

[mangere77]

@barclay1990 congratulations!

[MrPoopnoddy]

@wuzzlevideos

But if a motorist cannot practise cadence braking, he shouldn't be on the road. A good driver would have stopped 21ft sooner by braking more effectively.

[JacksonBarnsweight]

Hello, I have a Ford Mondeo 1.6 Zetec. I drive everywhere with the throttle buried in the carpet.

[MrTONYTONYM]

its not the drivers fault . its the kid who didn't be careful when crossing the road