Experts give tips on improving web sales and conversion

Join a selection of the web's top e-commerce experts in this free business TV show as they give their top business advice on how to improve web sales and conversion. Their insights fly in the face of the way most businesses build their sites.

In this show, you'll hear from Stefan Tornquist, Research Director at Marketing Sherpa, Christian Anthony, General Sales Manager of ShopFactory, and Rob Hecht, Senior Management Consultant, IMC Strategies. They explain how forgetting the fancy stuff and nailing the basics will help you get the sales that your site deserves.
We also cross to New York to hear from Creative Good expert Zimran Ahmed, who describes how focussing too much on the technology results in three common mistakes.

Watch this show right now, or see more shows packed with expert advice at http://www.yourbusinesschannel.com

Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx

Category:

Howto & Style

Tags:

• Advice
• Business
• Tips
• TV
• Secret
• profits
• make
• more
• money
• search
• engine
• optimization
• SEO
• e-commerce

[businessexpertsalli]

Simplicity is the key with websites. The capabilities of your users vary so much that ease of use is very important.

[businessadvice]

mate - just use a sitebuider lol!

[amsmarketing]

The customer base I cater to is tiny. In fact I have only 500 customers in the entire state of Maryland. Well, all these customers are 45+ yr old at the least and definitely comes from an old school background. The site I was planning to build was a little bit flashy with old school corporate vibe. Would you still suggest me to get a Google type simple website? Dudes, I know you guys are busy. If time is too tight just ignore this inquiry.

[andienoon12]

I think its very true that most websites ignore or rather tend to overlook the user friendly aspect and end up creating sites that have flashy features which end up confusing the everyday Joe bloggs who in turn decide to not use the site due to their complexity.