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How to Write a Vision Statement that Inspires

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Uploaded by on Jul 9, 2008

Erica Olsen, VP of Marketing for M3 Planning, shows how to build a powerful vision for your organization.

For more information, head to:
http://www.m3planning.com
http://www.mystrategicplan.com

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Education

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Standard YouTube License

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Uploader Comments (virtualstrategist)

  • very clear.....worth listening to her then banging head against the book

  • @rajani556 Glad the video was easy to understand

  • She is the next Philip Kotler

  • @lukaqota Thanks!!!!

Top Comments

  • Great

  • thank you for this. i looked at it last night as i have xmas exams this week. anyway, in strategic management, we had to discuss the relevance of mission and vision statements to an organisation. Anyway, i used a lot of your ideas. GREAT WORTHWHILE VIDEO. EASY TO LISTEN TO. *****

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All Comments (32)

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  • this explanation has cleared my doubt completely and I am sure with such lucid and precise explanation, even a person like me can explain it to someone else.

  • Very helpful. Thank you.

    As an aside I'll just mention that in an expression involving will be + verb + -ing. The word containing the -ing is not a gerund it is a present participle. A gerund looks the same but fills takes the role of a noun: Walking is healthy activity, for instance.

  • @ThePrimovacations I think the journey from A to B is your organization's strategy, and vision is B, the destination your organization want to get there.

  • Thanks for the great information!

  • Technical Language IV ^^

  • Whatevers i need a doctor i have problems

  • I hate this assingment i hate comming up with bs! you can only do it sooo much... PRETTY MUCH ALL OF SCHOOL I HAVE DONE THIS..

  • Hi Erica, 2010 was after 2009 a challenging year for Vinci Energies in the Netherlands. So we had in 2010 a Strategic retreat with all the company directors. Vision, mission and SO's. We are now up and running again in 2011. Better than expected. I had the idea to invite some business goeroe at the retreat. But in stead came up with the idea to invite you trough youtube. It was a great help. Simplicity is the ultimate sophistication Thanks!
  • Hi Erica!

    How are you?

    I am working in with an eBusiness Company.

    I need to learn some specific topic and I am sure you can help me in this regard,

    How can initiate the communication?

    Please respond

    thanks with waiting...

  • thanks for differentiating mission and vision

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