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Blog Your Social Object

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Uploaded by on Sep 29, 2009

Blog http://www.estatehomesla.com/listings.php ~ In this video clip (below), Dane discusses ideas on how to create a steady stream of content for blog posts — both written and video. He suggests that Associates determine what their social object is — a fancy term that simply means to determine what hobbies or interests you have that can become your signature thing online. Hopefully, its something that you feel passionate about, and can blog about on a regular basis, in addition to real estate topics. As Macleod of the Gaping Void blog explains, The Social Object, in a nutshell, is a reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socia­lize. But if think about it, there needs to be a reason for it to happen in the first place.

Also, blogging and vlogging (video blogging that is), is about quality, yes, but its also about frequency — so feel free to sit down in front of your webcam and record a short piece whenever inspiration strikes you. Just be sure to begin the video with your most enticing opening statement or question.

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