Saying this is a "marketing tool" undersells its potential value. It is more broadly an "user experience" tool, used in research to see how people "look" at "stuff." It can potentially help users of any kind of interface have a better time at it. When you find what you need in a search, for example, and don't have to think too much about finding the information you need, it could be because a designer used information obtained from this tool.
this is good stuff and Squid likes it!
squidheaven 7 months ago
Woa, this is cool. I learned so much from this lol
MejJalTok 1 year ago
this is cool, very useful to diagram their eye scanning movements.
jafaramjad 1 year ago
Pretty wild to say the least! interesting and an insight but prob won't add to the new video based site I am working on now
Pauldiamond888 2 years ago
sorry that was my brother, i think its about time they make something like this
gyro231995 2 years ago
Saying this is a "marketing tool" undersells its potential value. It is more broadly an "user experience" tool, used in research to see how people "look" at "stuff." It can potentially help users of any kind of interface have a better time at it. When you find what you need in a search, for example, and don't have to think too much about finding the information you need, it could be because a designer used information obtained from this tool.
jtaylor475 3 years ago
Not if you know what it is. See markn's post above-- it's a pretty useful tool for website owners to see what people's attention is drawn to.
pancricket 3 years ago
it's a marketing tool to see where customers are looking first, or where they go to next.
markn26 4 years ago
Even sweeter would be the ability to assign user-defined FX to the tracer!
MarkMBravura 4 years ago
very interesting, a shame no low-cost eye tracking system exists with classical inexpensive webcams yet
Utopiah 4 years ago