A perfect clip-based promo for an episode of Aircrash Investigations from producer Matt Hodges. This spot is a classic example of what I call "the slippery slope structure" including deliberate conflict and purposely omitted information; both of which can only be remedied by watching the show. Brilliant.
I declared this the best promo of 2008; and Matt kindly allowed me to screen it all over the place to demonstrate what actual, day-in/day-out promo making is really all about.
Clip courtesy of the Seven Network Australia
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