Strategic Management for MBAs Chapter 6

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Uploaded by on Jun 18, 2009

This podcast sets out the third supporting principle for the book Strategic Management for MBAs. This principle is that strategists need to look many ways simultaneously. This is the defining characteristic of the ancient Roman god Janus. Janus was known as the gatekeeper because he could look outside the house to see if there was danger and simultaneously look inside to ensure that all was well. This is the way strategists need to be.

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