CSR Minute: Sam's Club and Cauz-FX Launch Cause Marketing Campaign

Sam's Club has partnered with Cauz-FX to launch a cause marketing program in support of Big Brothers Big Sisters of Southern Nevada. The campaign will raise funds and recognition for BBBS while driving membership sales and brand awareness for Sam's Club. For the program, Big Brothers Big Sisters will feature Sam's Club on its collection trucks, on door hangers and tax receipts, and will be promoted through social media. Cauz-FX is a company that provides businesses with a turnkey cause marketing program that co-brands them with charities.

The ING Community Fund has awarded $100,000 in grants to fight child obesity. The funds were given to 50 schools in 24 states across the U.S. to help students be more active through school-based running programs. Through its , , ING works with the National Association for Sport and Physical Education to introduce students from kindergarten to eighth grade to the benefits of running for a healthy lifestyle. ING is a provider of retirement and insurance products and services.

For more information on these and other stories, go to thecsrminute.com

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