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Why People Buy Expensive Jeans - Wildcard Friday

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Uploaded by on Oct 1, 2010

I hear it a lot from business owners: I can't compete because my prices are too high. Yes, there are commoditized products out there, but to accept failure based solely on prices isn't the type of thing that a brick and mortar store would easily do even with commoditized items; nor a good sales person.

To read the rest of this transcript go here: http://www.exclusiveconcepts.com/blog/wildcard-friday-why-people-buy-expensiv...

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