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Google Earth, Nine Inch Nails, and Real-time Geo Community

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Uploaded by on Apr 29, 2009

Google Tech Talks
April 28, 2009

ABSTRACT

Presented by Craig Johnston and Brian Hull

The band Nine Inch Nails recently released a ground-breaking geo-Twitter-like iPhone / Google Earth plug-in application. This follows on the heels of many creative uses of KML and Google Earth to communicate with fans. This talk is from the software developer team that supports the band.

http://access.nin.com/

Throughout the last couple of years Google Earth has enabled us to present amazing visualizations and perspectives to those interested in Nine Inch Nails, from releasing download numbers of the latest album, plotting tour-dates and geo-cached ticket treasure hunts to the latest realtime integration with geo-located mobile fans. We present our conceptual and technical experiences integrating the Nine Inch Nails online community with Google Earth and the Google Earth plugin.

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Science & Technology

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Standard YouTube License

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Top Comments

  • Trent Reznor and NIN members, are changing their way of doing music and promotion, i mean now his mixing all the Internet power, i think he likes that, look NIN has Youtube channel, they put for free his music, and they personally write on the web page and all the sites, is not something very common but is usefull and too 2.0.

    Good for NIN.

  • Sorry, I have to say that red mohawk is sweet.

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All Comments (30)

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  • Why do I keep hearing "Nine Inch Nails"? Why not just say "Trent"?

  • My god it's PGB...

  • Trent Reznor and Co.: viral marketing geniuses

  • Sudjam has always done great work, and Brian Hull rocks as an app writer. Have not met the other presenter, but have heard great things about him. NIN has given them some great challenges to meet, kudos to Trent!

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