Where the Wild Things Are: Social Media's Influence on Market Research

VIEW THE FULL PRESENTATION HERE http://grandview.rymatech.com/2009/17-where-the-wild-thngs-are-social-medias-...

RYMA's October 28th Webinar was presented by Jim Holland. Social media - its conversations and content have opened avenues to untapped audiences, unconstrained demographics and unbridled opinions. But lurking in the forest are all types of distractions, information and potential monsters that may lead you astray.

As product management, is there value lurking "where the wild things are?" In the forest of conversations, connections and content, should product management venture in search for insight on markets, users and perhaps competitive intelligence?

In this webinar, he discussed the viability of social media as a component to market research and intelligence, what approaches should be considered and what plans are required by product management and product marketing before going "where the wild things are."

Category:

Science & Technology

Tags:

• Qualitative Research
• Quantitative Research
• Evidence
• Validation
• Market Research
• Engage the audience
• Measurement
• Pre-planning