Making Of The G4 Animated Bruise Commercial

For over a month, my friends at the agency I work at, and I took turns beating each other on top of over 30 different stencils to create an animation of an old cantankerous man shouting some insights and observations to the gaming community. We solicited web sensation and politically incorrect superstar The Kid From Brooklyn to voice him. We sold the campaign to G4 and it has since won a silver national Addy award and One Show Merit Award. We shot some footage over those weeks and made this video. We had a couple bleeders and some whose skin just didn't want to conform to our stencil. C'est La Vie! Enjoy...

Category:

Comedy

Tags:

• G4
• bruise
• idea
• making
• of
• stencil
• animated
• animation
• old
• man
• kid
• from
• brooklyn