Kommando - Mentos PR Stunt and Guerrilla Marketing Campaign

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Uploaded by on Jun 17, 2011

http://www.kommando.co.uk

Experiential and Guerrilla Marketing Agency Kommando carry out PR Stunt and Guerrilla Marketing Campaign for Mentos.

Mentos briefed Kommando to create a unique marketing campaign to assist them in the launch of their new range of chewing gum; establishing them as market leaders and encouraging purchase.

Kommando devised an integrated guerrilla style stunt, PR and sampling campaign designed to generate buzz and viral chatter, ensuring awareness of Mentos Gum and encouraging purchase.

450,000 samples later along with positive PR generation and audience engagement we achieved the objectives and saw increased awareness of the Mentos Gum amongst the target market.

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