Porsche uses 3D models for integrated marketing communication

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Uploaded by on Jul 22, 2011

RTT Excite 2011
3D visualizations have long been an important part of the marketing mix at Porsche. Stefan Büscher, general manager of marketing communications, considers the most important trends to be the progressive personalization of products and the customized preparation of 3D models to meet the needs of different target markets. In the interview, he sheds light on the prospects for the future of CGI-based marketing communication.

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