"Market Analysis and Development": forest-based communities apply the methodology in Bas Congo

The Market Analysis and Development (MA&D) approach, developed by FAO, provides a training framework for local people to enhance small forest enterprises development, by which means they can improve their cash income. Within the context of a project funded by the EU, FAO has introduced the MA&D approach in the Democratic Republic of the Congo (DRC), training communities dependant upon non-wood forest products like honey, fruits like "safou" (dacryodes edulis), edible leaves including "fumbwa" (gnetum Africana) and many others.

In this video, two of the local facilitators will talk about some of the experiences from the application of MA&D in Bas Congo. Representatives from the local communities also share their experiences and activities engaging in marketing activities and extracting resources from the forest.

(c) FAO of the UN http://www.fao.org

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• FAO of the UN
• non-wood forest products
• honey
• safou
• fumbwa
• documentary
• West Africa
• DRC
• marketing
• ICRAF
• CIFOR
• SNV
• COMIFAC
• Millennium Development Goals
• environment
• facilitator
• Bas Congo
• educational
• field