Domino's Pizza YouTube Video Public Relations Tactic

Matt Friedman of Tanner Friedman Strategic Communications discusses the public relations strategies and tactics undertaken by Domino's Pizza in reference to the YouTube video posted by two former Domino's employees. Interview aired on WDIV-TV in Detroit. For more from Tanner Friedman, visit http://www.tannerfriedman.com/blog/

Category:

News & Politics

Tags:

• Matt Friedman
• Tanner Friedman
• Domino's Pizza
• Detroit
• WDIV-TV
• public relations
• PR
• dominos

[Jimmybuz1]

This is an isolated incident

[ScrewAttackEurope]

I prefer Pizza Hut personally, Domino's always feel like cheap ingredents.

[sensaySTL]

hey i'm a big fan. but there is simply no stopping fleishman-hillard's ceo dave senay. he is the undisputed king of all media. he really is. so eloquent and good looking. as he breathes through his mouth you can nearly smell the passion through your monitor. go 'head. sniff. smell that? mmmmmmmmm. me too. the victory vapors. can't get enough. be careful. he's addictive. proceed with caution. caveat sniffer...you like? want more? coming soon....coming soon my child....

[GenesisBM2009]

When the employees of Dominos itself don't respect their organization then it must be a sad state for Dominos. It is upto Dominos as to how it tackles the situation and undertakes an effective PR activity to resurrect the brand in the eyes of its customers.

[OweComeOnNow]

How many other SEX OFFENDER criminals are working at Dominos. Their employees have access to our names, phone#, addresses, and if they deliver they can get a view of the children in our homes.

DOMINOS

Have you done extensive CRIMINAL BACKGROUND CHECKS on every single employee on the planet who has access to all of our personal information and who delivers to our homes.

If yes have you fired the criminals yet.

NO GARBAGE, just a simple YES or NO answer Dominos.

BAD DOMINOS !!!

[OweComeOnNow]

I just read North Carolina's Sex Offender list and found Kristy Hammonds picture and name in that list. Further net searches showed that sites that said Kristy molested a 14 year old little girl.

HEY DOMINOS

Have you done an EXTENSIVE CRIMINAL BACKGROUND CHECK on every single dominos employee on the planet.

This only requires a simple YES or NO answer. No cheesy excuses or commercials as filler. YES or NO answer Dominos.

Dominos Hires A Sex Offender.

BAD DOMINOS !!!

[Ttothentothec03]

In regards to the 47% who said they won't eat at Domino's: I hope they mean they won't eat at any restaurant whatsoever, because it's stupid to assume that all Domino's employees are like-minded, and ignorant to assume that this is limited only to Domino's restaurants.

Stick with family-run businesses, or those in which the employees appear happy and satisfied with their work.

I think his response will be effective to any logical person, but unfortunately, those are hard to find these days.

[madmatthew]

See, this is why I'm never rude to servers in restaurants. But apparently that isn't always enough. I think I'll cook at home for the next, oh, eon.

[momto3mesicans]

i didnt eat their pizza to begin with so I could care less

[SeymourButtz99]

Fantastic?

At a time where scrutiny is greatest the CEO is reading off a cue card.

Using terms "franchisee" as if it is some distinction when his brand is melting.. Don't use distinctions, take responsibility as a team w/o tiers such as franchisee's.

Another tip, record these video's from an actual kitchen, backdrops are important and right now the Domino's kitchen associated with this disaster and converting that image into the positive message is better than recording from the lobby at HQ.