Powerful fact.mpg

In early 2009 Australian Red Cross Blood Service launched a new 30-second television commercial, titled Powerful Fact. The commercial visually reinforces the importance of on-going blood donations by highlighting that whilst 1 in 3 people will require blood or blood products in their lifetime, only 1 in 30 gives blood.

The commercial aimed to build the awareness of blood types by visually representing the A, B and O letters.

Filmed at one of Sydneys beaches, the commercial aired over the summer months as a build-up to 2009 Year of the Blood Donor

For more information on giving blood visit www.donateblood.com.au

Category:

Nonprofits & Activism

Tags:

• australian
• red
• cross
• blood
• service;
• blood;
• donation;
• facts;
• year
• of
• the
• donor;
• types;
• cross;
• products;
• bank

[MACH211323]

I like the entire video and the soundtrack as well...what is the name of this song???

[brandteam]

The song is called 'Better than' and it's by the John Butler Trio.

[aneurysm1985]

ARCBS should make this an embedded video on their website, rather than simply a hyperlink from one of the news pages.