The Market: Identity

Casey Warren, Danielle Krieger, Jinhong Kim, Erica Schorn, Kameron Harper & Eliot Hemingway. The insidious growth of marketing into everyday life and individual identity begs the question, "what is real?" How much of our personal identities are constructed and manipulated by the forces of corporate branding? Most importantly, how can we understand the surrounding problems and find our own solutions? Using themes from The Matrix, here is our interpretation of today's consumer society.

Category:

Entertainment

Tags:

• democrat
• republican
• patriotic
• GOP
• terror
• china
• barack
• matrix
• identity
• McCain
• market

[ewa0612]

#yaMan1990dani. :)) you were funny. i`m all a laughter right now.

[yaMan1990dani]

genial! tocmai am observat ca a trecut aproape o ora de cand ma uit la u're videos:))

[bamshad114]

pocaiiti va ;)

[odamikun]

I am very impressed with this video mostly for the technical aspects of it. I would like to know, what quality camera was used to shoot it? Was a tripod used? How was the chase scene filmed so smoothly? Was Adobe Premiere Pro Editing software used? I am asking these questions because I am gonna help out a friend for their video.

[boyflex]

really nice video kinda didnt know where it was goin @ first but then i guess thats what you call suspense lol ill r8 it on youtube as well way to go

[WNelWeb]

Well done! Down with branding and identifying one's self through global corporate marketing!

Loved the punch: reminds me not only of the Wachowski Brothers but also of S. Peckinpah.

[dyingeachsecond]

This Video is awsome!!!! How did you do the scene at the end where she "freezes" the stuff in mid air, i get the rest. Kammi, is my hero! She still owes me breakfast though.

[dkrieg08]

..so isnt that statement both satirizing and mocking that film? isnt that what your criticized our film for doing? So...for me to understand that statement "who throws a shoe" and think of it as a comical and witty statement on your part...wouldn't I have to have a clear understanding and mainstream knowledge of the Austin Power film? just like we aimed for the majority of our audience to have that same understanding of themes and quotes from The Matrix.

[dkrieg08]

Answers to your personal comments:

1 - Yes, Dragula is overdone. Exactly, isn't it corporate branding and popular culture that made it so?

2 - Slow motion IS the Matrix effect. They filmed the majority of fight scenes at 120 frames per second....double the slow motion speed that we filmed our in.

3 - Soooo the movie is a big "chase" scene? Did that take long to write?

4 - The "Who throws a shoe? Honestly" is in fact a reference to the Austin Powers film

[dkrieg08]

After all this is a CLASS project, so in effect, the film we made conveys exactly what we learned though CLASS......usually when those two ideas come together it results in grades above D's

[dkrieg08]

By its nature, films are made to convey a message. Our film has a unique dichotomy in that it conveys our message on two fronts...one from being that we know audiences have a general idea of what the movie, The Matrix is about. And secondly, they can apply the ideas that we put into our film (like the Purple pill rather than blue, and the shoes and products, rather than bullets) to relate witness what we learned though taking POL/COM 306 and how we now see the world of corporate branding, etc.

[dkrieg08]

We are actually not trying to rip off a movie to make another point. In fact, we are taking the point that the movie, The Matrix made, and expanding it and making it directly relational to what we learned in class. If you watch the movie The Matrix with this in mind, the film we made conveys exactly the same themes. Our themes are just placed in a different context.

[dkrieg08]

...... And through taking this class and through various books and articles we read through out the course we are now able to literally see how branded the world is, and just like "neo" in our film...we are able to either choose or reject being "branded" and decide for ourselves if we want to be covered with labels, or buy and wear certain products, etc.

[dkrieg08]

First of all, there is no need to be impressed, like, or even want to like our film. Thats not its point. The point is this, plain and simple: Before we took POL/COM 306 we were not 100% aware of how intensely "Branded" the world is. From corporate products, words, sayings and statements, to nations and countries (yes, the USA is a brand).....

[dkrieg08]

Janky,

Hey, thank you for the insightful critique and analysis. I would like to shed light on the deeper meaning behind our film....it all starts with the purple pill. Which we used as a metaphor for our education at the University of Washington, in fact, more specifically the knowledge we gained through our POL/COM 306 class...and though this class we became enlightened and are truly able to see how saturated our everyday lives are with corporate branding, products, and politics.

next....

[hyperlite880]

nice video! i guess janky had a lot on his mind huh..

[mcdsphoto]

The iPod grab was done with a locked off camera and then split screening it with someone holding the other end of the iPod. Then in After Effects I rotoscoped out the hand and tracked the iPod's motion to make it cleanly match the clean plate footage.

~Casey

[DeltaU09]

damn man that video is sick, how do you do the scene where she pulls the i pod from the sky.

Screw play count this video is by far the best, totally should win.

[Tadowwww]

great work!!! i hope your group wins the competition.

[cskamm]

Amazing video! You guys deserve to win this competition. I know you'll make the top 3rd.

[taojones108]

Great job guys! (Tim, your TA =)

[davya24]

Amazing video! I'm proud to share a class with such talented folks...

[Slifter]

Very nice job. A clean concept that was well executed and edited. Are there links to the other group's videos?

The song is Dragula by Rob Zombie, can't remember what the ED piece is.

 -Slifter aka Tek

[cavalee22]

Fantastic job!!!!! - Carolyn (TA)

[yowebper]

cool!!!!!