Beyond Borders: Rebuilding our work ethic in Ireland

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Uploaded by on Nov 24, 2009

CEO of Glen Dimplex, Sean O'Driscoll on rebuilding our ethos of hard work in Ireland, after an exceptional decade, at the Beyond Borders event hosted by UCD Michael Smurfit Graduate School of Business, to discuss the internationalisation of Ireland's businesses in November.

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  • Changing a culture is easy gaining the will to really change is difficult! I think that its mad to say that hard work wasn't going on what happened was the Irish leaders were focused on money and power rather then on great products and great service.

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