Uploaded by roycecarltonchannel on Apr 2, 2010
Bloomberg News columnist and former regulator, CPA and all-star Wall Street analyst Alice Schroeder is the author of The Snowball: Warren Buffett and the Business of Life, a #1 New York Times and #1 Wall Street Journal bestseller.
The Snowball is a revealing and complete look at the life, wisdom and philosophy of Buffett, from the development of his outlook on the world and the principles he lives by to the business secrets he has never before shared publicly. It was named Amazon's #1 Business and Investing Book of 2008, and Janet Maslin of The New York Times called it a "definitive portrait."
Schroeder -- the first analyst to be granted an interview with Buffett and the only analyst with whom he would speak -- went on leave from Morgan Stanley in 2003 to begin researching and writing the book. Recruited for this task by Buffett himself, who values the way she thinks and writes, Schroeder was given unprecedented access -- to his files, family, business associates and massive quantities of his time for interviews and questions.
Schroeder began her career as an auditor for Ernst & Young. Before moving to Wall Street as a securities analyst, she worked as a project manager at the Financial Accounting Standards Board, where she drafted some of the most significant accounting rules affecting the insurance industry. Her 54-page report for PaineWebber on Berkshire Hathaway in 1999 was the first comprehensive look at Buffett's company and became a bestseller. She was recruited by Morgan Stanley, where she was a managing director and Institutional Investor's top-ranked property-casualty insurance analyst.
In 2008 Ms. Schroeder was chosen alongside Ben Bernanke and Hillary Clinton as one of the "People to Watch" by BusinessWeek. Risk and Insurance magazine called her "one of the most respected -- and unafraid -- thinkers on Wall Street."
She is currently working on two books: one on the future of Wall Street that draws on her personal experiences; and another book on "adaptive entrepreneurship" for "the new normal" following the Great Crisis.
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