Brands speaker: impact of social media on brands, marketing and corporate image - keynote

http://www.globalchange.com Future of online brand development, advertising, marketing and corporate image. How corporate image is being challenged by social networks such as FaceBook, Twitter, LinkedIn, Blogs, YouTube and other online communities. Why trust has fallen in corporate brand messages. How to use social networking and viral marketing to strengthen brands. How online image is affecting investment, recruitment, workplace morale, staff retention and the war for talent. How to make keep your brand in the mind of consumers and customers. Video of Q and A session with CEOs and senior business leaders by Futurist conference keynote speaker: Patrick Dixon at Stein Am Rhein, facilitated by Professor Prabhu Guptara, UBS Wolfsburg.

Category:

Howto & Style

Tags:

• brand
• branding
• marketing
• technology
• social
• networks
• corporate
• image
• advertising
• business
• markets
• media
• google
• search

[DorrMarketing]

Patrick:

Excellent presentation. It was given with the clarity and urgency the subject deserves.

Where did you present this?

Best regards,

Bob Dorr

Twitter: opendorr

[pjvdixon]

Thanks very much Bob - I gave this presentation on brands and social networking to 100 Swiss business leaders at a leadership summit at Stan Am Rheim.

[corporatekeynote]

What and amazing twist to big and demanding subject.

[Nkatsikanis]

Useful insights Patrick but you won't see big financial companies allowing people to post comments on their web site.

[Nkatsikanis]

good vid !

[pjvdixon]

Thanks!

[DorrMarketing]

You are welcome, Patrick. If you plan on presenting in the US in the future let me know. I'll help get the word out.

- Bob

[Hyperchiller]

nice video as usual