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Marketing Minute #6 - Review of "Switch" by Chip and Dan Heath

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Uploaded by on Jun 2, 2010

In their new book "Switch: How to Change When Change is Hard," Chip and Dan Heath explain how to harness your logical and emotional impulses to make real change in any facet of your life. This is a must-read for anyone in marketing, advertising, or any other persuasion-based profession.

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