Initial brand implementation involved the design and build of the website -- www.westelevencocktails.com -- as well as the design and production of a series of animated films for each of the cocktails. These films feature Ben Reed discussing the merits and myths surrounding the drinks.
West Eleven Cocktails will be sold in 80 Sainsbury's stores from June 08 and is planned for a national on-trade launch in September 08.
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