(720p) Above Everything Else HD - Mind explodingly realistic CGI by Alex Roman (NOW IN HD)

Made by Alex Roman, maker of The Third & The Seventh. Entirely made on computers, not a second of actual footage! 'DEM LEMONS IS FAKE!

When we first saw Alex Roman's The Third&Seventh over a year ago, everyone was stunned by the photorealism of his CG worlds. With his latest commercial work, a spot for Grupo Cosentino's Silestone brand countertops, Roman once again shows his passion for cinematography, lighting and texture.

Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense of lightness and wonder, and we are invited into a world that seems so real, so tangible, that we fully accept the glass-like shattering of grapes and peppers.

It almost doesn't matter that the spot is purely digital. Sure, it's an eyebrow-raising footnote, but Roman is simply using the tools he knows best to tell his story. He just happens to be pushing the envelope of commercial CG production while he's doing it.


Title: 'Above Everything Else'
Agency: N/A - direct client
Client: Grupo Cosentino
Product: Worktop
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music

Category:

Science & Technology

Tags:

• computer
• silestone
• generated
• CGI
• Alex
• Roman
• mind
• exploding
• beautiful
• Title:
• 'Above
• Everything
• Else'
• Agency:
• N/A
• direct
• client
• Client:
• Grupo
• Cosentino
• Product:
• Worktop
• Brand:
• Silestone
• Production
• company:
• The
• Mushroom
• Company
• Director/DoP/Art
• direction/Post/Editor:
• Original
• HD
• idea/Concept:
• Additional
• CGI:
• Juan
• Ángel
• García
• Martinez
• Music:
• ZipZap
• Music

[LePatay]

0:52 The left front beam has no reflection whatsoever in the floor. Same thing for the ones on the right. NAILED

[tipoomaster]

@LePatay

You mean from the window? If you pause it very quickly before it zooms in you can see its reflection, unless you meant something else.

But if you are right, that puts an end to the people who are saying this is actually real and not CGI :P

[fafzorz]

Why would you make an advert like this with CGI when u can do it without CGI? This is not CGI, because it is way too simple, if this was made using CGI then they would have shown something that would be impossible to film. THIS IS NOT CGI!

[tipoomaster]

@fafzorz

Film something that looks like this and then come back. Not all CGI has to show fighting robots or whatever.

[tipoomaster]

@MasterYoda12321

If this continued for as long as Star Wars did then maybe it would cost that much...This is a 60 second commercial vs a full length movie. Don't see a difference?

[minimuttonchops]

i have to watch this again.....

[FunkMonk64]

@LePatay Sharp eye.

[mikerockwell1975]

Now THAT is CGI!!

[JimmyTheThird]

@just4commentsDOT When frozen in liquid nitrogen, actually.

[mrtommygun]

Are you all fucking retarded? Go look at his vimeo page. He sais himself, its all CGI. He even tells which programs he used and which plugins. Is it so hard to understand?

[just4commentsDOT]

people think this is real, when have you seen a red pepper smash like glass? but this is unbelievable real!...

[LePatay]

@tipoomaster I meant the same kinda pillars as the ones you see at 0:49; in both cases, the render is not photorealistic at all (I mean, compared to the rest). At 0:51, them white pillars seem to hover over the floor.

[Jusseppe]

For those who don't think this is real CG:

Look closely at 0:15. The dark marks on the lemons (shaped roughly as a "y") are the same on every lemon. That's because he is using the same material for every one and changing the shape and size to make it look more realistic.

[nyambe]

wow, wonderful



[the7mad9cap7laughs]

like this

watch?v=JUdpFN4O4B0&feature=re­lated