UMaine MBS Residency Week

Student Bottle Water Ads - Poland Springs
Description -- The products Features/Benefits/Brand Attributes :
Fresh -- Straight from the refreshing waters of Poland Springs, Maine!
Natural -- Not from tap or unnatural sources, but straight from the spring!
Great Taste -- Poland Springs offers a clear, refreshing drink and advertises itself as such.
Affordable Price -- Not as expensive as most other brands, but delivers great quality at an affordable price.
Brand Positioning Statement -- "Just might be the best tasting water on Earth!" (Joseph Pater)
Target Audience -- People who do not want cheap, low-quality brands from the tap, like Dasani or Aquafina, but also for people who do not want to spend too much on "higher quality", over-hyped brands that really are not any better than Poland Springs. Note that Dasani and Aquafina are harvested from tap water while Poland Springs comes fresh from the spring. Targeting the middle-market segment; still falling under the low-end niche but closer to a high-end brand than Poland Spring's lower-end competitors.
Team -- Stefan Borst, Regina Legge, Matthew LeRoy, Joseph Pater and John Warme

Category:

Education

Tags:

• UMaine
• BUA604
• ResidencyWeek