Turnaround - Autoline Detroit 1513

If you happen to be in a jazz band, a turnaround -- chords that take you back to an earlier part of the song -- is something easy that you do all the time. If you're an executive in the auto industry, a turnaround is a massive undertaking with no guarantee of success. Welcome to Mark Reuss' world.

As a GM legacy, Mark's father Lloyd was president of General Motors in the early '90s, he witnessed the ups and downs of this automotive giant from a closer vantage point than others. As the boss' son and then an employee, he rode the company roller coaster like everyone else until, as a corporate executive, he was there when they finally ran out of track and declared bankruptcy.

But since that point the GM turnaround has taken hold. And as head of North America, earlier this year Mark's operation helped GM achieve its largest profit since 2004. There's still a lot more work to be done but things are back on the right track...and right now there's plenty of it. This week on Autoline, GM's Mark Reuss joins John McElroy and his panel to discuss GM, its brands and where it goes from here.

Category:

Autos & Vehicles

Tags:

• autos
• cars
• vehicles
• automotive
• industry
• business
• automotive industry
• GM
• General Motors
• Detroit
• Mark Reuss
• Product Development
• Corvette
• Chevrolet
• Volt

[Miradart]

17:06 He says "Can't quite control it" when talking about dealer markup on Volt. I read that as there is SOME excessive markups going on. If so, that's too bad. If he wants the Volt (and GM) to succeed, he needs to find a way to control that. I'd say they should restrict the availability of Volt to the 'gougers''. Right now is not the time to greedy dealers to work against the rebuilding of the OEM.

[atlridder]

from what he said about the vette imma thinkin a V6

[flatblackstrat]

You know your an huge Autoline fan if you watch a video and the view count reads 0.