Bob Garfield - 'The future isn't in hyper-local news'
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Uploaded by borrellassociates on Dec 24, 2011
http://borrellassociates.com/loac12 - Bob Garfield is Borrell Associates' 2012 Local Online Advertising Conference keynote speaker on March 21 at the NYC Grand Hyatt.
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Uploader Comments (borrellassociates)
All Comments (4)
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Garfield is describing AOL's Patch when he says the winners will be those who consolidate, citing as an example of those that will succeed hyperlocals that band together. And look how well Patch is doing. With respect, it doesn't sound as though Garfield knows about the dozens of successful independent local news sites around the country that are proving there's a hunger for quality, in-depth local news now that local papers are disappearing, and an accompanying market for local advertising.
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WTF? Hyperlocal "experiments" haven't been able to sustain themselves? Somebody needs to do some research.
Also, in any market, the winner will be those who execute.
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all that editing is kind of weird and makes me suspicious
bobbywire 4 weeks ago
@bobbywire -- Nothing was edited out of context or moved around. Just cut-out a few flubs
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borrellassociates 1 week ago