Since it was established in 1955, the Moomba Festival has become an institution, unfolding in the city's parks, along its streets and on the waters of the Yarra River. The festival is as familiar to Melbourne as Aussie Rules and the Melbourne Cup.
One of the biggest and longest-running festivals in Australia, Moomba has survived in spite of its critics, and it commands a strong place in the social history of the city.
Moomba has always sought community involvement. In early festivals, post-war migrants celebrated their cultural backgrounds through traditional costumes and performances. In the mid 60s, with a turn towards a more arts-oriented program, Aboriginal, Jewish, Italian and Latvian arts featured prominently. Multiculturalism has been widely accepted since the early 1990s, and cultural diversity has been well represented at Moomba ever since.
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