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Jeffrey Hayzlett, CMO Kodak explaining the recent crowdsourcing activity

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Uploaded by on Sep 25, 2009

Jeffrey Hayzlett, CMO Kodak is explaining the background on the recent crowdsourcing activity Kodak did after a review of the Kodak Zi8 by the Boston Globe where it received high praise for everything... except it's name. Boston Globe: "When Kodak needed a name for its new pocket video camera, its marketing geniuses came up with something dreadful: the Zi8."

Only on the blogpost at 1000words.Kodak.com Kodak received almost 3.000 comments...


Filmed with Kodak Zi8.
More about Kodak Zi8 and other Kodak Pocket Video Cameras: http://bit.ly/KodakPockets

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