Proctor & Gamble: Documenting The Joy

We are pleased to share with you our Mothers Day campaign for Proctor & Gamble. A new TV commercial, "Documenting the Joy," celebrates the thankless jobs and special moments that come with being a mom using authentic footage of moms over many years. A new USA Today print ad, "Thank You, Mom," highlights all that moms do for us without ever asking for thanks.

The links below will allow you to download the USA Today print ad and creative credits, and a Quicktime, stills and credits for Documenting the Joy.
Copywriter Karl Lieberman
Art Director Ryan ORourke
Producer Shelley Eisner
Account Team Eric Gabrielson
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
PRODUCTION
Production Company Nickerson Stock Footage (all stock footage was used for this spot)
EDITORIAL
Editorial Company Beast Editorial
Editor Lucas Eskin
Post Producer Amburr Farls
Post Executive Producer Valerie Petrusson
VFX
Titles/Graphics Brand New School
MUSIC + SOUND DESIGN
Music+Sound Company Future Perfect
Composer John Connolly
MIX
Mix Company Eleven
Mixer Jeff Payne

Category:

Travel & Events

Tags:

• mother's
• day