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Rackspace Fanatical Jacket

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Published on May 8, 2012

David Bryce coined the term 'Fanatical Support' early on in the Rackspace journey. Bryce rallied Rackers to be obsessed with treating customers' right.

Rackspace evolved with that philosophy, and being 'fanatical' is now engrained in our DNA. The Fanatical Jacket is a symbol of our aspiration of greatness.

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