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NTV7 invites Simon Faure-Field of Equal Strategy to talk about music and aroma scent marketing

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Uploaded by on Sep 13, 2009

Simon Faure-Field CEO of scent and aroma marketing consultancy, Equal Strategy appears live on Malaysian breakfast TV, and shares how music and fragrance (aroma scent marketing) are applied in a sensory branding context upon decades of scientific behavioral research. Brands using scent and aroma marketing include OCBC, Mercedes Benz, Renaissance, Marriott, Genting, Shangri-La, and award winning boutique scent aroma marketing hotel, Naumi

For more info: http://www.equalstrategy.com/News.html

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