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Strategy Lessons from Apollo 13

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Uploaded by on Dec 8, 2008

Real Results Marketing, Inc. and Ian Heller reveal important strategy lessons from NASA's handling of the Apollo 13 mission.

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  • Very interesting. The video content is worth watching. Thanks for sharing

  • It's the marketing strategy that really makes all the differnece.

  • I tried them. This company turned my business around during ugly economic times with a new marketing strategy I would not have devised. Heller is really good.

  • Mr. Heller brings the value of Apollo 13 experiences into the business world were senior management misses the point of incorporating the a team approach in overcoming the many challenges faced in developing a business strategy!

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