Michael Jordan, John McEnroe Nike TV Commercial "Revolution"

Author of Gina, Found Again

http://www.amazon.com/dp/B009977NTG/r...

http://www.lawrencebridges.com

This spot generated a lot controversy for Nike's campaign quarterbacked by Wieden+Kennedy. They wanted to appeal to the baby boomers and capitalize on the fitness craze and the excitement of the LA Olympics. By putting amateur, regular athletes along greats like Michael Jordan and John McEnroe, along with the increasingly popular trend in the ad business to use hit songs from the formative years of the Baby Boomers, Nike attempted to democratize sport and to enable the average consumer to achieve greatness like their athletic heroes. It was controversial to say the least, and Larry has never gotten more negative feedback from any other ad, for the use of this Beatles hit from The White Album.

Director Peter Kagan
Editor Lawrence Bridges

• Category

  Sports

[Kelly119119]

a great piece of art being used to sell crap

[Larry Bridges]

Hi Kelly, do you like the commercial, or just the song? A lot of people aren't keen on the Beatles being used for this ad, but is it the whole thing you dislike or just the use of the song?

[ChachiTelevision1979]

Even though the Beatles were against Nike for doing this, this is one of my earliest memories of a commercial and is still my favorite Nike commercial. The track went very well with the footage.

[Larry Bridges]

Thank you. Honoring the music and making sure the visuals work with the music are very important.

[SalmonelaKid]

If it's allowed to happen, every Beatles song ever recorded is going to be advertising women's underwear and sausages. We've got to put a stop to it in order to set a precedent. Otherwise it's going to be a free-for-all. It's one thing when you're dead, but we're still around! They don't have any respect for the fact that we wrote and recorded those songs, and it was our lives.

“”

— George Harrison (November 1987)

[il927]

I gotta say, I'd rather have beatles songs in movies and commercials than the stupid fucking shitty covers.

[ThisGuyzOpinion]

I like the commercial. I'm not. Big fan of the Beatles but I can see why their fans are in an uproar about this song being used to sell sneakers. I'm pretty sure that that was not the original intent of the song

[Tony Natgal]

I hate brands, but love ads

[GuyFromTallahassee]

@Camy158 I'm pretty this was after Michael Jackson purchased the Northern Songs catalog.

[Cami Gil]

I hate Yoko Ono for this.... John Lennon would never sell the rights of his song to Nike...

[Kelly119119]

I love the Beatles and the song, and the White Album too. What I dislike is using the Beatles talents and work to sell Nike products without their blessing. I just dislike the use of the song.

[JGGMc]

visitante no 133185

[May71234]

Fuck this commercial it sucks!!! Revolution shouldn't be here!!