Michael Jordan, John McEnroe Nike TV Commercial "Revolution"

Author of Gina, Found Again

http://www.amazon.com/dp/B009977NTG/r...

http://www.lawrencebridges.com

This spot generated a lot controversy for Nike's campaign quarterbacked by Wieden+Kennedy. They wanted to appeal to the baby boomers and capitalize on the fitness craze and the excitement of the LA Olympics. By putting amateur, regular athletes along greats like Michael Jordan and John McEnroe, along with the increasingly popular trend in the ad business to use hit songs from the formative years of the Baby Boomers, Nike attempted to democratize sport and to enable the average consumer to achieve greatness like their athletic heroes. It was controversial to say the least, and Larry has never gotten more negative feedback from any other ad, for the use of this Beatles hit from The White Album.

Director Peter Kagan
Editor Lawrence Bridges

• Category

  Sports