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How to give a successful elevator pitch

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Uploaded by on Apr 29, 2010

Asper School of Business student Andrea Legary explains how to give a successful elevator pitch. Shes a member of Aspers business team A2K Technologies, which recently won all the Alerus Entrepreneurship Challenge competitions awards: Most Innovative Idea, Best Elevator Pitch and Grand Champion. A2K also won the Lightning Round at the University of Oregons New Venture Championship and they won the Georgia Bowl in Atlanta.

The Asper School of Business has a world record 46 first-place finishes in business competitions since 1995 and A2Ks successes have won them a berth into Global MOOT Corp., the world championship business competition. This marks the eighth consecutive year the University of Manitoba has won a berth.

The Asper School is the only Canadian school, and one of only a handful in the world, to accomplish this.

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  • The reason this won't work is because you have built zero RAPPORT with the client. I stopped listening after 5 seconds. CEOs and venture capitalists are people too and respond in much the same way everyone else does. Appeal to them properly so that they want to listen to you, don't just launch off on a huge spiel.

  • Right off the bat, you made the number 1 mistake in giving elevator speeches. Conducting an elevator speech must be conversational. You must have rehearsed many times, creating a very annoying conversation, You will make someone run out of the elevator as soon as it hits the 2nd floor.

  • This is good but successful salespeople suggest your pitch be 20 seconds or under. The time most people spend with someone else on an elevator.

  • Well done. Seems you know your stuff and thats 99.9% of the battle when going into a pitch. Not that I know! :D

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